Marketing Hubs | Factioned — Martino's Portfolio 2024

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Martin Elliott aka Martino is a designer based in Brooklyn, NY.

Graduating from MIT with a Masters in Architecture, Martino an architecturally trained designer with over 10 years of diverse experience in design across mediums and scales. Proficient in working with print media, website UX/UI, apparel, video, and furniture design, leveraging an eye for identifying key core components to build compelling concepts. Specializes in projects that offer a layered complexity, ranging from easily digestible to contemplative experiences and is driven by a passion for interrogating the relationship between brands, the built environment, and digital media.

CV
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Music Alias: Other Nomad Soundloud

Marketing Hubs

Industry City
2019-2020

Client: Industry City
Employer: FACTIONED

Roles:
Digital Strategy
Wireframe + Prototyping
User Journeys
Digital Design / UI + UX

Industry City commissioned Factioned to develop an interactive marketing system for the ground floor campus. The goal was to develop a system that allowed for visitors to have access to all the various activities that exist on the campus. Allowing for users to both find their destinations, but also gain an understanding of the diverse range of tenants that are continuously producing on the five floors above.

The module design incorporated a non-touch screen, a motion sensor for user control, computer and a display case.

Concept

Concept Diagrams

Industry City Floor Plan + Module Locations

Hub Housing & Design

Module Design + Materiality Animation

Detail: Display Case

Marketing Center Proposal

Layout / Concet Axonometric of Marketing Center

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